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| Italians are the main consumers of drinking water in the world. In the last 10 years the national mineral water production has grown from 6.100 million liters to 9.150 million litres, with an annual value of almost two and a half billion euros. The average annual cost is about 300 euros for every Italian family. Almost half Italian population prefers bottle water to tap water and on average every inhabitant drinks about half a litre. 266 different brands of mineral water are present in Italy, bottled under their commercial names and with an indication of the place in which they well up and are bottled. | |||||||||||||||||||||||||||||||||||||||||||
| As a paradox Italy is a country rich in springs, usually of a very high quality. These springs are partially used for bottle water production, partially for the distribution in drinking water networks. In Rome someone has even opened a drug store dedicated to mineral water. There you can choose between 60 water brands coming from all over Europe and US, even if in Rome there are more than 2080 fountains providing very good drinking water at the citizens' disposal. Does all this make sense?
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| American market researches showed that in US the most likely consumer of drinking water is a well educated, middle class adult between 18 and 34, who is aware of the existence of health problems. He drinks bottled water to point put who he is and what he represents. In an age characterised by chemical pollution, bottled water is considered pure and untouched, becoming the good health symbol. Even if bottled water quality is good, you should not forget that it is not above contamination: small amounts of pesticides and organics can reach the water spring. As tap water it is not sterile (unless it is ozonized) and it can contain usually not harmful bacteria. American tap water quality is usually very high, as the Italian one, so bottled water does not seem to have many benefits compared to tap water, unless the taste. For many people bottled water as a much better taste than tap water. Tap water is often disinfected using chlorine, which gives it a sour flavour. Tap water could also contain metals originated by pipes, which are unpleasant to ingest. Normative The directive 80/777/ECC states what can and what cannot be considered mineral water. | |||||||||||||||||||||||||||||||||||||||||||
Controls Water is a public good, even if its exploitation can be given in concession to private people, after payment of a bill. Water is commercialised after authorisation by the Health Department and law foresees a periodical (monthly or biweekly) control of plants (entrusted to hospitals), seasonal controls of the spring and quinquennial controls for the label renewal. Anyway producers are interested to look after the good name of the company and carry out controls to different production levels. Compared to tap water, which is daily controlled, bottled water offers less warranties of official controls. The label
Optional is the indication of salient qualities such: Possibility of diuretic effect, possibility of laxative effect, indicated for newborn feeding, indicated for sodium poor diets, it stimulates digestion (or similar), it can help ephatobiliar functions (or similar). Please notice that most waters point out the same functions, often very obvious: extolling mineral water purification and diuretic qualities is like doubting on the cleverness of the consumer, who should know that water has always these properties. Oligomineral water lightly mineralized
Mineral water choice should be made consulting the nutritionist doctor, particularly in case of people having health problems, starting from disorders. If no disorders are present, to choose the most suitable water for the whole family you should consider some basic criteria:
A brief description of some mineral waters follows. Please note that the following description has only illustrative purpose and every choice concerning nutrition, including mineral water, should be made consulting your doctor. For further information click on pure water web page.
Calcic water Da: "Acqua buona, Acqua sana", Gudrun dalla Via, Ed. Il Punto d'incorntro, 2003 Related topics | |||||||||||||||||||||||||||||||||||||||||||
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